 |
| |
|
|
| |
| Scenario |
| I am a fashion garment house based in New Delhi. I would like to spread my customer base across the country,
maybe across the continents too. I need help in marketing and selling my products online. I'm looking for a complete solution
from you. |
 |
| In the sense that I’d be happy if you could work on the other added solutions like hosting too." |
|
| Proposed Solution |
| Going online is an excellent way of scaling up and spreading your customer base.
Statistics show that the number of people buying online is steadily increasing
and so is the volume of transactions happening online. |
|
| Going online is more than scanning some pictures and putting up an online catalogue.
There are many factors that go into making a successful venture. We recommend that in the think of moving most of your
operations online. |
|
| High level architecture diagram: |
|
 |
|
| It is clear that the main objective of you going online is to spread your customer base.
We suggest that you start with a basic product catalogue site. The primary objective of this site would be to establish an
online presence and increase the exposure of your business. The site would help visitors browse through the products offered
and know what's available and at what price. |
|
| We suggest that you organize products in three-layer hierarchy. Category ->
sub-category ->product. This would help visitors find the product using a drill down approach. |
|
| A Shopping cart is where the visitor collects and records purchasing decisions. Research shows that a
majority of shoppers leave the site after adding products to the shopping cart. It is essential that the shopping cart addresses
some key issues that visitors might have. The most important aspect is to have complete information available to the user. The
moment the visitor feels the slightest doubt; she will jump to the next site. It is therefore very important to make the buying and
selecting process easy enough for the visitor so that she comes back a second time. Some key information to be made available to the
user would be shipping charges and tax. An invoice with the order number should also be available for the visitor to save or print. |
|
| We propose to tie up with alternate payment options like Paypal or Worldpay, this allows you to receive money online.
|
|
| One of the features that you asked for is to provide you with hosting solution. We will be
hosting your domain on a shared server which supports server-side scripting and a database. |
|
| The online model would work only if you can fulfill the order. Customers expect shipping to happen seamlessly once
they finish the transaction on the site. We propose to use third-party-service providers to supply shipping rates online depending on
the vendor, source, destination and kind of service. |
|
| Benefits |
| A wider customer base, greater visibility of your business on search engines. In addition to this, your website will
offer the exemplary customer service that your clients will remember you by. |
|